Advanced B2B & B2C Geofencing (Segmenting Users From Employees To Customers)
As part of our advanced tier of geofencing, our team can segment users and parse out those who are employees versus actual customers. Why does that matter? If you want to reach individuals who are hospital administrators instead of patients, we can do that. If you want to target people visited a location 5 times a week, we can segment those individuals. Here are the other practical uses of segmentation geofencing:
- Organization that wants to reach the employees of a location versus the customers
- Company that needs to build an audience based on their core customers being B2B customers
- Organizations trying to achieve more efficiencies in ad spend by eliminating employees from their targeting pool
- Reach those users on desktop devices instead of mobile devices
Our advanced timed based layering gives more control and better targeting capabilities to organizations that need to get their message in front of a defined segment of users and we work across many countries and cities including New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.