How Conversion Zones Work
(Online Advertising To Offline Foot Traffic)
Conversion zones are a powerful means to track your online advertising to offline storefront traffic and conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
- A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
- Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
- When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
- When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Now you can truly determine the impact your advertising is having on people who have seen your ads and walk to your designated conversion zone. And our team is tracking it all in our reporting dashboard.