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Target People In The Real Estate Market

Tired of those old marketing tactics that rarely translate into leads for your brokerage or leasing company?  Our digital real estate marketing solutions will allow you to capture home buyers and sellers as well as potentially attract people looking to lease.

Paying For Phone Calls (Not Just Clicks)

Are you a broker or leasing company who works in real estate?  Our standard adwords campaigns for the for real estate companies still perform well for clients.  But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a need to buy or sell a home.

Our click-to-call only campaigns have converted 40% better than traditional Adwords campaigns.

Target Consumers Based On Their Physical Location

Propellant Media’s latest technology in Geo-Fencing Technology targets travelers who attended specified events or went to particular location with the most precise temporal geo-targeting solution available. By building a custom polygon around the location, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.

Ideal Locations Including:

  • Other Banks
  • Homes For Sale
  • Credit Unions
  • Car Dealerships
  • Transitioning Neighborhoods
  • Real Estate Brokerages

Now you can continue engaging with those very same people long after they left those locations.

Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing”

Do you have a list of customers or business addresses?  Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.  Up To 90% Match Rate
  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
  • More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Our Own Form Of Facebook Geofencing Marketing

Geofencing directly on Facebook’s platform is challenging and almost not possible.  But at Propellant Media, we’ve developed a proprietary means of taking the same users who entered geofences we’ve built and targeting them directly on the Facebook platform.

We’re not talking about site retargeting and reaching people who have already clicked on your site.  We mean those individuals who have seen your ads and beginning a campaign to serve ads to those very same individuals on Facebook.

  • Get stronger on engagement on Facebook
  • Get the viral and sharability effect
  • Create a 360 surround sound marketing game plan by expanding onto Facebook

If you want to create a well rounded advanced geofencing strategy that incorporate programmatic display and Facebook marketing, and giving you the chance to target just your core audience, feel free to inquire about our Facebook Geofencing Capabilities.

Busy?  Watch Our Recorded Geofencing Webinar.  Here is What You’ll Learn

  • What Is Geofencing
  • Dispel Many Geofencing Myths
  • Realtime Geofencing Case Study
  • Strategy & Use Cases With Geofencing
  • How To Measure Foot Traffic W/ Geofencing
  • How To Profit From Geofencing Advertising
  • How To Win More Business With Geofencing
  • How To Get Started With Geofencing

Key Geo Fencing Benefits:

  • Target households and those in the market to buy or lease a home
  • No IT Requirements needed
  • As long as location services on the mobile devices of those travelers are turned on, we can serve Ads to them on those same mobile devices
  • 90% of individuals typically have location services turned on
  • Does not require any Physical BEACONS
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
  • Granular localization via custom shapes & sizes
  • Retarget customers who visit or commute through any geo-fenced location
conversion zone tracking

Solutions Custom Tailored To Brokerage & Leasing Companies

Pay For Only Phone Calls To Your Company

Our ability to create custom tailored Adwords campaigns for real estate brokers and leasing companies is what we take pride in.  We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website.  And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns.

Use Search Retargeting To Target Those In Need of Financing

Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, and other major search engine websites with search bars and we track the search history of all of those individuals.  If they performed similar real estate related searches, we can target them utilizing those very same keywords.

Out Rank Your Other Real Estate Competitors

Want some increase organic traffic.  Our team can build an SEO plan allowing your real estate brokerage or leasing company to rank for local and national keywords centered around those actively searching for you.  We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.

facebook advertising

Use Social Media To Advertise To Those In Your Real Estate Market

With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your real estate brokerage or leasing/management company.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

Only 22% of businesses say they’re using hyperlocal targeting to its full potential.”  Why Aren’t You?

Case Studies

Use Cases of Geo Fencing

  • Customer Loyalty Program – By Geo Fencing your hotel, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your brand.
  • Competitor Locations – Consider your competitors and geo fence their locations.
  • Event Targeting – Have a major event in your city?  Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
  • Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your company.  We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.

Digital Execution Process For Hotels & Hospitality Companies

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you're doing, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.