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PI Attorney Gets Influx Of Accident Cases With Geofencing

personal injury attorney geofencing keyword optimization

Challenge

A personal injury attorney wanted to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors.

Solution

In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing. With quick learning from the campaign launch, our team was able to increase and optimize the keywords blacklist specific domains to more precisely target consumers, and adjust the frequency cap to maximize budget and overall campaign effectiveness.

Result

Through multiple tactics and optimizations, our team achieved a CTR of .1680%, exceeding the client’s goal of achieving the industry average CTR of .1%.

Date

March 13, 2018

Category

GEO Fencing, Keyword Search Retargeting, Legal Law Firms, Search Retargeting, Site Retargeting

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47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

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