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Home > Videos  > Webinars

COVID 19 & Marketing In Uncertain Times – Webinar March 27, 2020

We are getting this question often from clients. What should I do during this period when COVID-19 has hit so many companies and individuals? So we have a panel of experts in marketing who can shed some light on the matter and provide points on what companies can do during this time.

We have the following experts participating the Q & A Discussion:

  • Chris Dryer (Rankings.io) – SEO
  • Nikkia Adolphe (Media Frenzy Global) – PR/Communication
  • Benny Bennafield (Propellant Media) – Branding
  • Justin Croxton (Propellant Media) – Google Ads/Paid Media

How To Leverage OTT Advertising For 2020 & Beyond – Webinar February 18, 2020

As powerful as geofencing marketing has been for organizations needing direct programmatic advertising solutions, OTT (Over The Top TV) Advertising is experiencing explosive growth.  Considering over 85% of households now have a streaming device, the opportunity for smaller and midsize brands and agencies to bring this core solution to their enterprises couldn’t be more prime than it is now.

In this webinar, we discuss:

  • What Is OTT & Connected TV Advertising
  • Statistics That Make OTT Advertising A Must Have For Brands
  • How To Combine It With Geofencing Marketing Campaigns
  • How To Strategically Integrate Into Digital & Offline Marketing Campaigns
  • Top Verticals Winning With OTT Advertising
  • How To Measure Attribution From OTT Advertising (Including Measuring Walk-In Foot Traffic)

Developing Proper Strategy For Programmatic & Geofencing Campaigns – Webinar January 14, 2020

How Propellant Media goes about developing strategy and media game plans for programmatic display and geofencing campaigns. In this webinar, you will learn:

  • How to go back to the fundamentals of marketing and the customer journey your companies go through
  • The marketing funnel we developed to pick and choose the proper tactics
  • Refresher on the programmatic tactics beyond Geofencing you have at your disposal
  • How to develop programmatic strategy across multiple industry verticals
  • Why programmatic strategy is equally important as programmatic execution
  • How OTT Advertising can fit in with Addressable (Household) Geofencing Campaigns

Geofencing Strategy For Retailers/Food Establishments – Webinar July 7, 2019

How Propellant Media goes about developing strategy for retailers with a brick and mortar location.  In this webinar, you will learn:

  • The retail industries that thrive with geofencing marketing
  • How to think through the customer journeys of individuals shopping for your products and services
  • How to pick the right locations to geofence
  • How to measure foot traffic to your location from geofencing marketing campaigns

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Agents Of Change Conference (What Is Geofencing Marketing) – November 2018

Agents of Change is a forward thinking conference for innovators and marketers brining cutting edge solutions and ideas to the masses.  In my talk, I discuss the nuances of geofencing and how it’s a sensible tool utilized by Fortune 500 companies.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.