20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

Powerful And Advanced Remarketing Tactics You May Not Be Using In Your Google Ads Campaigns

Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits.  Remarketing requires precision to implement effectively. First, it’s vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get ideally…

Understand Website Conversion Rates and How to Increase Them

Every single day the internet is used by 4.2 billion people around the world. That’s well over half of the world’s population online. Such gargantuan figures should be music to the ears of anyone hoping to attract traffic to their website. After all, every single one of those people could one day end up on your site. As we all know though, earning traffic is only one half of the battle for businesses. From a business perspective, those eyes are somewhat useless unless…