20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

24 Conversion Rate Optimization Tactics You Can Use To Improve Google Ads Performance

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A…

Lead Generation Marketing Increases Prospects And Sales

There are dozens of types of marketing, but one that gets more than its share of attention is lead generation. Lead generation marketing companies are a bit different than others in the industry. They’re less “fuzzy” and much more prone to generating tangible results. After all, their clients are paying them to get results, so that’s what they deliver.  The way these leading agencies accomplish that objective is by developing custom strategies that attract, engage, and convert the ideal prospect.  It’s worth taking…