20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

Fifteen Lead Generation Services And Their Five Leading Strategies

Most businesses benefit from implementing proven lead generation strategies. Marketing agencies exist to develop methods that help their clients get more customers. The way to achieve sustainable results varies, but most providers use some form of ad or content marketing to drive visitors to precise landing pages. Launch Leads Launch Leads, of Salt Lake City, Utah, provides a comprehensive approach to lead generation services for B2B clients. The company uses a full-stack, multi-channel approach to scale sales quickly. Launch Leads offers lead nurturing,…

Lead Generation Marketing Increases Prospects And Sales

There are dozens of types of marketing, but one that gets more than its share of attention is lead generation. Lead generation marketing companies are a bit different than others in the industry. They’re less “fuzzy” and much more prone to generating tangible results. After all, their clients are paying them to get results, so that’s what they deliver.  The way these leading agencies accomplish that objective is by developing custom strategies that attract, engage, and convert the ideal prospect.  It’s worth taking…