20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

Improve Your Search Engine Ranking With These 15 SEO Strategies

The future of your blog, brand, or business largely depends on how much search engines like your website. If you prioritize SEO (search engine optimization) and spend time upping your Google positioning, you’ll put your platform in front of more eyes. There are tons of ways to make money or get exposure out there. You can run Facebook ads, use Instagram, or even advertise through more traditional methods. But SEO, or search engine optimization, is the only true “set-it-and-forget-it method for driving traffic…