20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

25 Experiential Marketing Companies To Know About

You’ll have to forgive the digital marketing industry for loving the use of jargon. Sometimes, new phrases come into existence to describe activities that are apt enough that everyone starts using the term. Experiential marketing is one of those concepts that’s gaining much traction. Like you may guess, this form of marketing focuses on the experience that the customer has with an enterprise. The idea is also called “engagement marketing” by some and takes place when companies interact directly with their customers in…