A National Retail Federation study showed that 72% of customers abandon shopping carts without purchase. If the retailer does nothing, 8% will come back and complete the transaction. But if you actively retarget them with advertising 26% will come back and complete the transaction – a 3x lift in sales.
We work to ensure our clients experience that lift in sales and engagement by allowing you to continue speaking to those who are most likely to convert: previously engaged customers.
With site retargeting, the money you spend on print, direct mail, digital advertising, billboard, TV, and radio will ensure you’re continuing to speak to those people who visited your website, thus ensuring the dollars you spent on other channels are working smarter.