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Reach Your Audience Better Than Your Competitors

Retailers & Franchises with physical locations always have to find new ways to stay ahead of their competition.  Whether it’s Adwords or Facebook advertising, targeting your ideal customer base can be challenging.

But Propellant Media has retail-and-franchise-centered solutions that not only ensure you’re targeting your most ideal customer, targeting them in real time while they’ve expressed intent and an interest in your offering.

Types of franchises/retailers we work with:

  • Restaurants & Food
  • Multi-Channel Retail Locations
  • Clothing
  • Home Decor

Our Geo Fencing solution is a game changer for retailers that want to reach their specific target audience.

Location Based Advertising (Geo Fencing)

Our Beacon Free geo fencing technology allows franchises and retailers to target people based on their physical activities.  We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Is the advertising producing actual walk-ins to my store?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store.  Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Key Geo Fencing Benefits:

  • No IT Requirements needed from your retail location
  • As long as location services on the mobile devices of those event attendees are turned on, we can serve Ads to them on those same mobile devices
  • 90% of individuals typically have location services turned on
  • Does not require any Physical BEACONS
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
  • Granular localization via custom shapes & sizes
  • Retarget customers who visit or commute through any geo-fenced location

Solutions Custom Tailored To Your Retail Location(s)

Increase Engagement To Your Franchise

Our ability to create custom tailored Adwords campaigns for retailers and franchises is what we take pride in.  We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website.

Target Customers Who Visited Your Website

With the array of programmatic display solutions we have at our disposal, our team can ensure all your other marketing efforts are working efficiently by allowing you to continue speaking to those who expressed an interest in your upcoming event, including site retargeting and search retargeting.

Out Rank Your Other Local Competitors

Want some increase organic traffic.  Our team can build an SEO plan allowing your facility to rank for local and national keywords centered around those interested in your brand.  We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.

facebook advertising

Use Social Media Advertising To Promote Your Brand

With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your brand.  Learn more about our social advertising solutions.

Reporting For ALL Your Campaigns

This is an area we love to talk about.  With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients.  You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

Only 22% of businesses say they’re using hyperlocal targeting to its full potential.”  Why Aren’t You?

Case Studies

Use Cases of Geo Fencing

  • Customer Loyalty Program – By Geo Fencing your retail store, you can serve Ads to those individuals who already came to your store and want to continue reminding them about any special offers you have.
  • Competitor Locations – Consider your competitors and geo fence their locations.
  • Event Targeting – Have a major event in which you’re featuring your products or your brand?  Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
  • Close Vicinity Of Your Store Location– How about walker-bys and those who are walking close by your retail store but really thinking about your store.  We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.

Digital Execution Process For Retailers & Franchises

1

Digital Analysis

This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you're doing, and how we can develop a digital plan of action.

2

Creative Development

What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.

3

Campaign Development

From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.

4

Analytics/Reporting

Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.

5

Optimizations

After running the campaign for 1 - 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.

If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.