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Political Campaign Wins Them More Candidate Awareness

With only weeks until election day, this politician was losing the Senatorial race to his opposition and needed to reach voters online in several key counties to complement his TV & direct mail efforts. An online strategy was quickly developed to reach users in the target geographies and an online audience was created that mirrored who they were already targeting through traditional advertising to extend the campaigns reach.

RESULTS
Prospecting campaigns for each geography were run with viewability constraints to ensure the ads were served on sites with ads in view. Over 5.3 million impressions were served on top sites in the specified counties during the two week campaign. In addition to driving a .11% CTR, this politician was elected. The campaign was so successful, a national political news site published an article about the power of strategic digital campaigns to win over voters based on this politician’s success with creating digital audiences.

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.