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New Home Builder Drives In Person Visits With Propellant Media

Challenge

A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.

 

Solution

The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones. Our team built geo-fences around home improvement stores with conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a local college football game. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.

Results

Over the two-month campaign duration, our team delivered 49 geo-fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development. Additionally, the campaign exceeded the performance goal with a CTR of .1%.

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.