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National Accounting Firm Utilize Geofencing For Trade Show Marketing

Challenge

A national accounting has been a constant exhibitor and sponsor of an annual trade show.  They use to the traditional marketing methods and dollars they’d throw at sponsoring the event.  But this firm wanted to test new marketing methods and expand their exposure beyond simply attending the event, exhibiting and sponsoring.  The accounting firm wanted more marketing reinforcements.

After learning about geofencing marketing, the company decided to give it a try and test the waters with it.

Solution

Within a 1 week time frame the Propellant Media Team developed a comprehensive strategy of geo-optimization targeting people at the trade over the 4 day period, while allows the client to continue serving ads to them event attendees for up to an additional 216 days.  Our team built geo-fences around the event and nearby hotels to reach event attendees most likely to express an interest in the account firm.

Result

Through multiple tactics and optimizations including event targeting, geofencing, IP address targeting, and site retargeting, our team achieved a CTR of 0.15%, exceeding the industry average of 0.1%.

The client was successful in pushing people to their booth during the event as a result of the geofencing marketing they did during the event.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

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