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Mountain Resort Reaches CTR Peak With Our Team

mountain resort ctr optimization

Overview

A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%.

Solution

Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts and campgrounds, and we built geo-fences around each location. With quick learning from the campaign launch, our team and our multivariate algorithms were able to continually optimize performance mid-flight, including monitoring keyword performance and adding new keywords to aid in delivery.

Result (Tripled the Client’s CTR)

Through multiple tactics and optimizations, our team achieved a CTR of .27%, more than tripling the client’s goal of a .08% CTR.

Date

February 4, 2018

Category

Contextual Targeting, CRM Retargeting, GEO Fencing, Keyword Search Retargeting, Search Retargeting, Site Retargeting, Social Media, Travel Hotels

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47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.