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Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

lawyer marketing

Challenge

A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer.

Solution

Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific domains to more precisely target customers across desktop and mobile platforms. As a fully programmatic campaign, our team was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.

Result

Through multiple tactics and optimizations, our team delivered a CTR of .2632%, exceeding the industry average and the client’s goal.

Date

March 13, 2018

Category

GEO Fencing, Keyword Search Retargeting, Legal Law Firms, Search Retargeting, Site Retargeting

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47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.