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How An Optometry Clinic Delivered A High CTR With Propellant

optometry geofencing


An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses.


The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target consumers.


Through multiple tactics and optimizations, our team achieved a CTR of 0.15%, exceeding the industry average of 0.1%.


April 3, 2018


Conversion Zones, Digital Marketing, GEO Fencing, Medical Healthcare, Retail & Franchises