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How a struggling casino ended up a big winner

Situation

After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used Search Retargeting, Contextual Targeting and Site Retargeting to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset.

RESULTS

After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days.  We leveraged site retargeting as well to continue the conversation with those who previously visited the website prior to the concert selling out.

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.