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How A Regional Credit Union Drove In Store Traffic With Geofencing

Challenge

Banking represents one of the oldest industries in the world.  The exchange of cash and financing for businesses and companies remains a critical engine to worldly economies.  But marketing it is a different story and advertising to a core audience remained the challenge for a local credit union wanting to cut through the noise and reach more customers.  After testing many different offline and online channels, they tried geofencing marketing.

Solution

Our team at Propellant Media developed a strategy centered around the credit union developing a customer loyalty game plan as well as targeting nearby competitor banks by offering specific credit card specials to those particular customers.  Our team geofenced the various credit union banks as well as their competitor locations as part of the overall gameplan.  Our team also leveraged our conversion zone technology allowing us to measure foot traffic from those who have seen or clicked on the ads and visited the banks many regional locations.

Results

Over the course of 1 month, our tam helps drive foot traffic and lift brand awareness with the following metrics:

  • 220,000 impressions and ads delivered to banking customers
  • Over 120 clicks to the client’s website
  • Drove over 103 walk in visits to their regional locations

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.