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High-End Retailer Shatters CTR Goals

An upscale retailer wanted to use both programmatic video and display to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR.

SOLUTION

Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special collections, seasonal changes and promotions. Our team and our multivariate algorithms continually optimized the campaign after launch by fine-tuning keywords and categories, filtering domains, adjusting frequency capping, and programmatically shifting budgets to the highest performing tactics. Due to the length of the campaign, our team was able to apply key learnings to isolate optimizations for the shorter flights.

RESULTS
Over the year-long campaign, our was able to deliver a CTR of .24%, greatly exceeding the initial goal of .1% CTR. Additionally, the video creative experienced a successful completion rate of 72%.

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.