Farm Equipment Supplier Grows CTR With Our Team

Farm Equipment Supplier Grows CTR With Our Team

farmer tools geofencing

Challenge

A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%.

Solution

The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other nearby farming supply stores, and our team built geo-fences around each location. After campaign launch, our team and our multivariate algorithms worked to further optimize the campaign mid-flight to maximize CTR. These included adding new keywords, adjusting the frequency cap and implementing dayparting.

Result

To date, our team has been able to deliver a .12% CTR, exceeding the client’s initial goal. The recent addition of new keywords has driven greater success as the campaign experienced a .19% CTR over the past 30 days. Our team will continue to make in-flight optimizations to maximize performance over the duration of the campaign.

Have A Marketing Problem? Let Us Solve It.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

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