The convenience store wanted to reach people who drove off the exits near their store, nearby competitor locations, and other convenient stops close to their convenience store. So the team at Propellant Media created a high targeted geofencing plan that included some site retargeting and geofencing advertising. We placed very tightly controlled geofences around the locations.
We also placed a conversion zone around the client’s restaurant so we could measure foot traffic back to their location. So say the least, we all didn’t expect the results after just 5 days of advertising.