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Car Dealership Steers Clients Away from Competition Driving Them To Their Location

car dealership geofencing

Challenge

A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%.

Solution

Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the campaign launch our team and multivariate algorithms were able to continually optimize performance mid-flight by blacklisting various sites and adjusting the budget accordingly.

Result

Through Propellant Media’s optimizations and geo-fence tactics, we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.