A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%.
Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the campaign launch our team and multivariate algorithms were able to continually optimize performance mid-flight by blacklisting various sites and adjusting the budget accordingly.
Through Propellant Media’s optimizations and geo-fence tactics, we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR.