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Bail Bond Agency Doubles CTR with Propellant Media

bail bond agency geofencing

Challenge

A bail bonds agency was looking to increase foot traffic to their agency and increase brand awareness amongst their target audience. The company tasked our team with reaching new users.

Solution

The campaign was launched using both geo-fencing and site retargeting. With quick learning from campaign launch, our team was able to optimize keywords and blacklist specific websites to more precisely target the customers. Our team created geo-fences around competing bail bond agencies, county jails, and other government institutions. We believed that the agency’s potential clients were located here. Moreover, we targeted the audience captured by our geo-fences to reinforce the campaign’s message and to further raise awareness.

Result

Through the multiple tactics and optimizations, the Propellant team was able to achieve a CTR of .2170%. This doubled the industry average of a .1% CTR.

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About Us

Propellant Media is an Atlanta based full service digital agency bringing cutting edge solutions to clients in multiple industries and in multiple sizes.  We do everything from geofencing marketing and programmatic OTT Advertising, to paid search and social media advertising.

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.