Local University Defies Expectations During Covid 19

THE CHALLENGE This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs.  Between the many competitors they have to face including prominent Georgia Universities attracting new applicants and students has not been an easy task.  That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as graduates.  That’s…

Solar Energy Company Shines With Our Team

Challenge This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors. Solution We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the…

How We Assisted A Senior Care Living Facility Capture More Patients With Geofencing

Challenge   A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts.  They were already doing Google Ads, SEO, and even TV Advertising in the local communities.  They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community.  After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive…

Hotel Property Targets Travelers With Programmatic Display

CHALLENGE A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Local College Grows Campus Visits With Geofencing Marketing

SITUATION A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads.  After learning about geofencing advertising, the college decided to add it to its marketing mix. SOLUTION Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college.  We also utilized some compelling creative ads we believed would speak to the particular careers that…

Apartment Complex Converts With Geofencing

CHALLENGE An apartment complex for senior citizens was looking to advertise a rent-free promotion and drive inquiries from potential new residents. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to more accurately reach their target audience and drive visits to their website and physical location. SOLUTION The advertiser identified the key locations to reach their target audience and our team built geo-fences around those sites. The campaign also featured search retargeting at the keyword level…

New Home Builder Drives In Person Visits With Propellant Media

Challenge A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.   Solution The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones. Our team built geo-fences around home…

Jewelry Store Drives Over 50 New Visitors To Their Store

Situation A local jewelry store was looking for ways to connect with potential consumers who could become an ready buyer of jewelry at their store.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the jewelry store decided to test the waters with Propellant Media. Action During the course of 2 months, our team built hyper local and granular targeting…

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the communications company decided to test the waters with Propellant Media. Action During the course of 8 months, our team built hyper local and granular targeting campaigns focused on events the…

Local News Station Gets To 50 Percent Share Of Market

Overview News stations have traditionally utilized methods of advertising including radio, TV, and even more TV.  As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels.  This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in…

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing.  The team would later not regret the decision. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team…

Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Challenge A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging.  After learning more about geofencing advertising, they decided to move forward with a test campaign. Solution Our team at Propellant Media developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products, and car…

How A Regional Credit Union Drove In Store Traffic With Geofencing

Challenge Banking represents one of the oldest industries in the world.  The exchange of cash and financing for businesses and companies remains a critical engine to worldly economies.  But marketing it is a different story and advertising to a core audience remained the challenge for a local credit union wanting to cut through the noise and reach more customers.  After testing many different offline and online channels, they tried geofencing marketing. Solution Our team at Propellant Media developed a strategy centered around the…

How A High End Real Estate Company Improved CTR With Propellant Media

Challenge A high end real estate company wanted to increase visits to their website. They were not seeing success with their current digital advertising strategy so they enlisted the help of Propellant Media to target consumers and raise CTR. Solution The Propellant Media Team developed a comprehensive SEM strategy. The campaigns were organized around the neighborhoods of each real estate property, and the ad groups and keywords were created to target audiences looking for homes in those neighborhoods. With quick learning upon campaign…

How Luxury Car Dealership Brand Attracted Over 130 Prospects To Its Showroom

How a luxury dealership attracted 500 new customer prospects to its website The following case study reveals how geotargeting enabled a luxury car dealership to attract 500 new customer prospects to its website and 132 prospects to its showroom. A Volvo dealership in the New York Tri-State metro wanted to increase brand awareness among its target audience of luxury car buyers, and bring those prospective buyers into its showroom. While leveraging geofencing marketing, the dealership and its marketing partner took these steps: The dealership worked…