Solar Energy Company Shines With Our Team

Challenge This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors. Solution We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the…

Hotel Property Targets Travelers With Programmatic Display

CHALLENGE A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing.  The team would later not regret the decision. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team…

Tourism Company Brings In Visitors Online And On-Location

Challenge This tourism company was looking to increase traffic to their site during the non- peak season to increase awareness and vacation bookings. The company tasked our team with reaching users in the research phase of planning for vacations. Solution The campaign was launched using both search retargeting at the keyword level and site retargeting. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers.…

Hotel Property Targets Travelers With Our Team

Overview A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Mountain Resort Reaches CTR Peak With Our Team

Overview A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts…

Commercial Airline Drives Conversion Success With Our Team

Overview A commercial airline was trying to increase travel bookings and acquire new customers online. They were unable to find a vendor who could reach the target market and keep the CPA at or below $275. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and CPA goal. Solution Our team developed a comprehensive strategy to target and convert the specified audience using keyword search retargeting and keyword contextual targeting. With the quick learning…

Tourism Website Targets Travelers With Video

A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the CTR and maximize performance. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by…

How a small boutique hotel found suite success

CHALLENGE A hotel in a popular destination area was looking to build brand awareness among their target audience and increase hotel visitors. They enlisted the help of our team to utilize new geo-fencing technology and other tactics to track offline conversions and improve their overall advertising performance. The advertiser’s goal was to achieve a low CPA and a high number of conversions. SOLUTION The hotel identified several competitor hotel properties to reach frequent travelers. Our team then developed a comprehensive strategy of geo-fencing…