National Accounting Firm Utilize Geofencing For Trade Show Marketing

Challenge A national accounting has been a constant exhibitor and sponsor of an annual trade show.  They use to the traditional marketing methods and dollars they’d throw at sponsoring the event.  But this firm wanted to test new marketing methods and expand their exposure beyond simply attending the event, exhibiting and sponsoring.  The accounting firm wanted more marketing reinforcements. After learning about geofencing marketing, the company decided to give it a try and test the waters with it. Solution Within a 1 week…

Non Profit Gains Amazing Exposure With Event Targeting & Geofencing

Challenge A national non profit was focused on a major event they wanted to gain great exposure from.  Their past marketing efforts consisted of pay per click advertising, email marketing, and other expansive marketing efforts that were too expensive and not focused on covering ONLY the people at the event. Solution Within a 1 week time frame the Propellant Media Team developed a comprehensive strategy of geo-optimization targeting people at the event over the 3 days period, while allows the client to continue…

Art Museum Exhibits More Summer Fun With Google Grant

An art museum in California was trying to find ways to advertise their summer camp without blowing a hole into their budget.  They also wanted to fund new ways to promote events at the Art Museum as well as continue speaking to those who visited the art museum for various events.  That’s when they decided to engage our team. SOLUTION Our team helped the art museum apply for the Google Grant which is a $10,000/month advertising credit that only non profits and 501c3’s…

NPR Radio Captures More Listeners With $40,000/Month Google Grant

Situation WNYC (www.wnyc.org) is a New York based radio station with a hefty website and tons of podcasts.  Given they are under the brand of NPR radio, a non profit and 501c3, our team engaged with them to determine how best they could apply for the Google Grant of $10,000/month and also how best best to leverage it for their radio station. Solution First, our team had to apply for the Google Grant for our client which we were successfully approved for. Next,…