University Increases Applications With Programmatic Advertising

THE CHALLENGE This University was trying to increase applications and awareness for their fall MBA program and was struggling to find a partner who could achieve a CPA of $200 within the desired DMAs. They enlisted the help of our team to reach the target audience online and drive qualified applications for the fall semester. SOLUTION Our team developed a comprehensive strategy to reach an engaged and qualified audience near the six campus locations. Search Retargeting was key in enabling this advertiser to…

Pharmaceutical Company Targets Doctors and Low CPA

A pharmaceutical company was looking to promote a drug for treating a common eye condition. They enlisted the help of our team to more precisely target their primary audience of optometrists and ophthalmologists, with the goal of achieving a $100 CPA. SOLUTION Our team and the advertiser developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing, with custom-shaped target zones drawn around doctors’ offices. With quick learning from the campaign launch, our team and our multivariate algorithms made mid-flight…

Restaurant chain wins low-cost conversions & geo fencing

A regional restaurant chain was looking to build brand awareness and drive in-store conversions at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of our team to utilize new geo-fencing technology in order to more precisely target their audience, track conversions, and improve their overall advertising performance. SOLUTION The advertiser identified the key restaurants for which they wanted to increase visits and sales,…

Speedway Accelerates Performance With Event Targeting

An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR. SOLUTION Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting…

How we helped a Florida orthodontist straighten out their sales.

An orthodontist practice in Florida needed to generate leads while lowering their cost per patient acquisition. We used Search Engine Optimization and Digital Marketing to achieve those goals. RESULTS After only 4 months, incoming phone calls increased 140% while cost per call decreased from $100 to $27. The lower cost of driving leads enabled them to open a fourth office.

How a small boutique hotel found suite success

CHALLENGE A hotel in a popular destination area was looking to build brand awareness among their target audience and increase hotel visitors. They enlisted the help of our team to utilize new geo-fencing technology and other tactics to track offline conversions and improve their overall advertising performance. The advertiser’s goal was to achieve a low CPA and a high number of conversions. SOLUTION The hotel identified several competitor hotel properties to reach frequent travelers. Our team then developed a comprehensive strategy of geo-fencing…

How a telecom company connected more customers.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How we helped a Ford dealership accelerate sales.

CHALLENGE This auto dealership was interested in selling more used vehicles in their highly competitive market and enlisted the help of our team to improve conversion rates from site visits to inquiries. SOLUTION We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages, they ran three campaigns: USED CARS, NEW FORDS and F150s. RESULTS The USED CARS campaign did so well that the dealership ran low on inventory!  They later…

How we made a hearing aid company sit up and listen.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS 750 new customers, with a measurable spike in calls, walk-in customers, and overall sales

How a struggling casino ended up a big winner

Situation After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used Search Retargeting, Contextual Targeting and Site Retargeting to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset. RESULTS After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days.  We leveraged site retargeting as well to continue the conversation…