Personal Injury Law Firm Sees Increase In Cases & Foot Traffic To Their Law Office

Challenge This personal injury law firm has been used to the traditional advertising methods of billboards, radio and TV advertising. They continued to do work in Paid Search, but wanted a more advanced solution that allowed them how to get their brand directly in front of accident victims and people who were most likely to be in need of a personal injury attorney. After performing some research on the web, they learned about geofencing and our geofencing technology for law firms. Solution The…

Tourism Company Brings In Visitors Online And On-Location

Challenge This tourism company was looking to increase traffic to their site during the non- peak season to increase awareness and vacation bookings. The company tasked our team with reaching users in the research phase of planning for vacations. Solution The campaign was launched using both search retargeting at the keyword level and site retargeting. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers.…

Hotel Property Targets Travelers With Our Team

Overview A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Mountain Resort Reaches CTR Peak With Our Team

Overview A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts…

Commercial Airline Drives Conversion Success With Our Team

Overview A commercial airline was trying to increase travel bookings and acquire new customers online. They were unable to find a vendor who could reach the target market and keep the CPA at or below $275. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and CPA goal. Solution Our team developed a comprehensive strategy to target and convert the specified audience using keyword search retargeting and keyword contextual targeting. With the quick learning…

Financial Services Firm Reports Outstanding CPA With Our Team

Challenge A regional and investment services firm with over 2,500 branches in 19 states wanted to raise awareness and secure conversions for an innovative mobile banking application. Solution We recommended placing pixel on the clients website. Using the data from the pixel, our team matched data from our team’s user pool to actual site visitors. Using existing data such as demographics, geographies, keyword searches and recently visited domains, we created a highly effective search retargeting campaign. We then layered in a contextual targeting…

Financial Services Company Breaks Through With Our Team

Challenge This client wanted to increase visits to their website and break through the clutter of a saturated market. This client’s goal was to increase page views on their site while keeping the cost at or below $4.00 per visit. Solution Using Search Retargeting, we identified the right audience and served them over 22.4M ads. The campaign was optimized at the keyword, day part and recency level to ensure the ads were getting to the right audience, at the right time and to…

Credit Union Benefits From Unstructured Data With Our Team

Overview A credit union was looking to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of our team to more precisely target their audience and drive up the CTR they had been seeing from other vendors. Solution In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting…

Digital Propels Deana Ingraham To A Re-Election Victory

East Point is a small city with a vibrant community and Deana was already serving as Mayor but wanted to ensure she got her message out to millennials and consumers of content on digital platforms, so they hired Propellant Media to assist in securing her re-election as mayor. Solution Our team implement several different strategies that allowed Deana to connect more directly with the people of East Point: Facebook/Instragram – our team developed a campaign centered around millennials and high propensity voters who…

Art Museum Exhibits More Summer Fun With Google Grant

An art museum in California was trying to find ways to advertise their summer camp without blowing a hole into their budget.  They also wanted to fund new ways to promote events at the Art Museum as well as continue speaking to those who visited the art museum for various events.  That’s when they decided to engage our team. SOLUTION Our team helped the art museum apply for the Google Grant which is a $10,000/month advertising credit that only non profits and 501c3’s…

Youngest Mayoral Candidate Elected With Digital Advertising

A mayoral candidate in Birmingham, Alabama began his journey to unseat a two-term mayor who had been in government since the late 1980’s.  The challenger knew he had to do things a little differently, show he is listening to the voters while sharing his message with everyone willing to listen.  But because his name ID was not well known, he also needed to leverage a less cost effective strategy for fundraising, garnering volunteers, and ultimately winning the support of Birmingham constituents.  That’s when…

High-End Retailer Shatters CTR Goals

An upscale retailer wanted to use both programmatic video and display to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR. SOLUTION Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special…

Health Club Muscles Up To 25% in Membership Sales

This local health club was using Social Media and direct mail to increase new memberships within an eight mile radius of the gym. Because of their tight geo-target, previous digital strategies had failed to create a positive return on investment. Their goal was to increase memberships among families and encourage parents to sign up their kids for swim classes. SOLUTION Two campaigns were launched targeting users who lived in the zip codes within an eight mile radius of their location. One campaign offered…

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of our team to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track oline conversions. With a goal of achieving a 0.1% CTR, the dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and…

Attorney Sustains Added Exposure Beyond SEO & SEM

This local advertiser was using Paid Search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost effective way to improve upon what they were already doing. They partnered with our team to add display advertising to their marketing mix with the goal of driving incremental quality traffic to their site. RESULTS Our team’s programmatic platform enabled this advertiser to drive 127% more leads and increase the number of new visitors…