Solar Energy Company Shines With Our Team

Challenge This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors. Solution We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the…

Hotel Property Targets Travelers With Programmatic Display

CHALLENGE A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Local News Station Gets To 50 Percent Share Of Market

Overview News stations have traditionally utilized methods of advertising including radio, TV, and even more TV.  As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels.  This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in…

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing.  The team would later not regret the decision. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team…

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

CHALLENGE Some industries have customers and individuals who are always in the market looking for particular products and services.  Google Adwords and SEO helps these companies stay in front of those hungry buyers.  But in this case, there is a limited number of people in the fertility space that are actively searching for marketing companies.  Thus, there is a small finite number of people in that space.  As a result, there remains a strong need to create brand awareness by directly marketing to…

Farm Equipment Supplier Grows CTR With Our Team

Challenge A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%. Solution The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other…

PI Attorney Gets Influx Of Accident Cases With Geofencing

Challenge A personal injury attorney wanted to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors. Solution In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing.…

Bail Bond Agency Doubles CTR with Propellant Media

Challenge A bail bonds agency was looking to increase foot traffic to their agency and increase brand awareness amongst their target audience. The company tasked our team with reaching new users. Solution The campaign was launched using both geo-fencing and site retargeting. With quick learning from campaign launch, our team was able to optimize keywords and blacklist specific websites to more precisely target the customers. Our team created geo-fences around competing bail bond agencies, county jails, and other government institutions. We believed that…

Orthopedic Hospital Improves Brand Awareness with Our Team

Challenge An orthopedic hospital with six locations was looking to increase the number of phone calls they received as well as improve their brand awareness. Measuring foot traffic was another important metric they could measure through their other media channels including Billboard TV, and Print and even paid media. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CPA. Solution Our team developed a comprehensive strategy to target and convert the…

Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

Challenge A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer. Solution Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific…

Online Pet Store Increases Sales & Brand Awareness with Our Team

Challenge A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Propellant Media to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%. Solution The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail…

Car Dealership Steers Clients Away from Competition Driving Them To Their Location

Challenge A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the…

Boutique Store Brings in Visitors Online & On-Location

Challenge A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses. Solution The Propellant Media Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific…

Orthopedic Sports Facility Builds The Bones of A Successful Geofencing Campaign

Challenge This orthopedic sports medicine facility with 6 locations has been use to their traditional methods of advertising including TV, billboards, and referrals from other doctors.  They heard about geofencing and reached out to our team to understand how it works, what we could do for them, and how we measure success. Solution The team lead at the sports medicine facility instructed our team to geofence competitor locations, home improvement centers (Lowes), and other sports facilities.  Finally, in our effort to measure our results,…

Bail Bondsman Sees Substantial Increase In Clients With Geofencing

Challenge This bail bonds agency has been in business for over 15 years.  They’ve received a lot of business through personal relationships and some Google Adwords advertising.  They wanted to find other practical solutions that could get their message right in front of people who were at the local jails or in front of family members/friends wanting to bail their loved ones out of jail.  They came to us to see what we could do for them. Solution The bail bondsman instructed our…