How A High End Real Estate Company Improved CTR With Propellant Media

Challenge A high end real estate company wanted to increase visits to their website. They were not seeing success with their current digital advertising strategy so they enlisted the help of Propellant Media to target consumers and raise CTR. Solution The Propellant Media Team developed a comprehensive SEM strategy. The campaigns were organized around the neighborhoods of each real estate property, and the ad groups and keywords were created to target audiences looking for homes in those neighborhoods. With quick learning upon campaign…

How Propellant Gets 600 Leads Per Months By Leveraging Our Own Services

The Challenge We Faced As A Growing Agency   As an agency, Propellant Media works hard to husband its resources.  We watch our operating budget as much as our marketing budget.  We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged…

How we used paid search to help a law firm make its case for new business.

Situation A local bankruptcy law firm needed help acquiring new clients. Networking seemed to be the main method of acquiring new cases, but they knew they needed an investment and focus on advertising to reach people facing financial jeopardy.  Naturally, the client turned to Google Adwords and enlisted our agency to assist with developing a comprehensive paid search strategy to grow their practice and growing practice of 5 attorneys. Task The first thing our team did was install call tracking software so the…