Tourism Website Targets Travelers With Video

A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the CTR and maximize performance. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by…

How we helped a Florida orthodontist straighten out their sales.

An orthodontist practice in Florida needed to generate leads while lowering their cost per patient acquisition. We used Search Engine Optimization and Digital Marketing to achieve those goals. RESULTS After only 4 months, incoming phone calls increased 140% while cost per call decreased from $100 to $27. The lower cost of driving leads enabled them to open a fourth office.

How a small boutique hotel found suite success

CHALLENGE A hotel in a popular destination area was looking to build brand awareness among their target audience and increase hotel visitors. They enlisted the help of our team to utilize new geo-fencing technology and other tactics to track offline conversions and improve their overall advertising performance. The advertiser’s goal was to achieve a low CPA and a high number of conversions. SOLUTION The hotel identified several competitor hotel properties to reach frequent travelers. Our team then developed a comprehensive strategy of geo-fencing…

How a telecom company connected more customers.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How we advised 14,000 financial service advisors.

A national financial services firm wanted to drive business calls to over 14,000 financial service advisors across the U.S. We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then delivered localized ads based on user location. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How a regional grocer stocked up on fresh customers.

A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects. RESULTS Cost-per-acquisition fell below $70—even lower than their goal.

How we made a hearing aid company sit up and listen.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS 750 new customers, with a measurable spike in calls, walk-in customers, and overall sales

How a struggling casino ended up a big winner

Situation After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used Search Retargeting, Contextual Targeting and Site Retargeting to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset. RESULTS After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days.  We leveraged site retargeting as well to continue the conversation…