Memorial Day Promotional Advertising With Geofencing Drives Success For Car Dealership

Challenge Memorial Day weekend is one of the biggest sales weekends of the year fo car dealerships.  The dealership already had a gameplan, but int he last hour learned about geofencing marketing and our ability to target competitor locations and other areas in which people are searching car deals.  A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant…

Convenience Store Franchise Gets Quick Jump In Foot Traffic With Geofencing

Situation A northeast convenience store chain with over 50 locations was struggling to find a cost effective way to reach people who were driving off the interstate near one of their stores.  Despite having some decent brand recognition, internal studies showed their brand was not as well recognized. They continued their social media presence and other traditional advertising methods, but ultimately wanted to find another solutions.  That is when they came to Propellant Media to inquire about geofencing marketing.   Action The convenience…

Restaurant Eats Up 300% Increase In Foot Traffic From Hotels

Situation A local pub in Canada was tired of the past marketing strategies they implemented.  They utilized social media, direct media, and even billboard advertising.  As a 20 year old restaurant, the company became a stable in the area, but tourists and locals are always looking for new spots and options to choose from. The restaurant had great food, beer specials, and even morning breakfast options.  They just needed to remind people about how great the experience was.  So this decided to utilize…

How A Car Dealership Drove CTR Higher With Propellant Media

Challenge A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to target consumers at competitor locations. Solution The Propellant Media Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to…

Car Dealership Targets Desired Audience With Our Team

Challenge A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Propellant Media to reach the desired audience and to measure the number of people driven by our ads. Solution Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided…

A Party Venue Brought In More Foot Traffic With Propellant Media

Challenge A party entertainment venue wanted to increase the amount of foot-traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. As a result, they enlisted the help of our team. Solution The Propellant Media team developed a comprehensive strategy to target and convert a specified audience using geo-fencing. Three geo-fence campaigns were launched with each store location being given their own campaign. The geo-fence locations were selected by…

How A Magazine Targeted Readers With Propellant Media

Challenge A magazine wanted to geo-target the neighborhoods where their papers were delivered. They wanted the ads on their physical magazines to by accompanied by a digital advertisement campaign. As a result, they enlisted our team’s unique geo-fencing capabilities and expertise. Solution The Propellant Media team used geo-targeting tactics to deliver digital ads to the magazine’s customers. This was done to reinforce the hard copy ads so that people could see the ads on their devices as well as in the magazines that…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

Local Pharmacy Increases Foot Traffic With Geofencing

Challenge A pharmacy was trying to increase foot traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. They reached out to Propellant Media to reach the desired audience and to measure the number of conversions. Solution The Propellant Media team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. The geo-fence locations were selected by the client and included competitor pharmacies, grocery stores, etc.…

Farm Equipment Supplier Grows CTR With Our Team

Challenge A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%. Solution The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other…

Online Pet Store Increases Sales & Brand Awareness with Our Team

Challenge A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Propellant Media to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%. Solution The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail…

Car Dealership Steers Clients Away from Competition Driving Them To Their Location

Challenge A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the…

Boutique Store Brings in Visitors Online & On-Location

Challenge A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses. Solution The Propellant Media Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific…

Hair Salon Increases Foot Traffic to Their Shop with Our Team

Challenge A hair salon chain wanted to increase the amount of foot traffic that their stores received; however, they were unable to find a vendor who could track the amount of people who came to their stores upon viewing their ads. They enlisted the help of our team to utilize our unique targeting capabilities to reach both the desired audience and measure their advertising conversions. Solution Our team developed a comprehensive strategy to target and convert the specified audience by using geo-fencing, search…

High-End Retailer Shatters CTR Goals

An upscale retailer wanted to use both programmatic video and display to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR. SOLUTION Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special…