Youngest Mayoral Candidate Elected With Digital Advertising

A mayoral candidate in Birmingham, Alabama began his journey to unseat a two-term mayor who had been in government since the late 1980’s.  The challenger knew he had to do things a little differently, show he is listening to the voters while sharing his message with everyone willing to listen.  But because his name ID was not well known, he also needed to leverage a less cost effective strategy for fundraising, garnering volunteers, and ultimately winning the support of Birmingham constituents.  That’s when…

High-End Retailer Shatters CTR Goals

An upscale retailer wanted to use both programmatic video and display to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR. SOLUTION Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special…

Tourism Website Targets Travelers With Video

A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the CTR and maximize performance. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by…

How a regional grocer stocked up on fresh customers.

A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects. RESULTS Cost-per-acquisition fell below $70—even lower than their goal.