Digital Propels Deana Ingraham To A Re-Election Victory

East Point is a small city with a vibrant community and Deana was already serving as Mayor but wanted to ensure she got her message out to millennials and consumers of content on digital platforms, so they hired Propellant Media to assist in securing her re-election as mayor. Solution Our team implement several different strategies that allowed Deana to connect more directly with the people of East Point: Facebook/Instragram – our team developed a campaign centered around millennials and high propensity voters who…

Atlanta Mayoral Candidate Wins Tight Race (Less Than 800 Votes) With Digital

Keisha was already a formidable candidate having the backing of the current mayor of Atlanta, deep roots within the city, and a strong grassroots operation.  After winning the primary and knowing she would be going toe to toe with Mary Norwood, she had to amp up her digital operation and message.  Our agency was brought on as a consultant to assist with that amplification. Solution Propellant Media devised a Facebook/Instagram advertising campaign centered on leveraging Keisha’s existing base of voters who have express…

Youngest Mayoral Candidate Elected With Digital Advertising

A mayoral candidate in Birmingham, Alabama began his journey to unseat a two-term mayor who had been in government since the late 1980’s.  The challenger knew he had to do things a little differently, show he is listening to the voters while sharing his message with everyone willing to listen.  But because his name ID was not well known, he also needed to leverage a less cost effective strategy for fundraising, garnering volunteers, and ultimately winning the support of Birmingham constituents.  That’s when…

Political Campaign Wins Them More Candidate Awareness

With only weeks until election day, this politician was losing the Senatorial race to his opposition and needed to reach voters online in several key counties to complement his TV & direct mail efforts. An online strategy was quickly developed to reach users in the target geographies and an online audience was created that mirrored who they were already targeting through traditional advertising to extend the campaigns reach. RESULTS Prospecting campaigns for each geography were run with viewability constraints to ensure the ads…