How A High End Real Estate Company Improved CTR With Propellant Media

Challenge A high end real estate company wanted to increase visits to their website. They were not seeing success with their current digital advertising strategy so they enlisted the help of Propellant Media to target consumers and raise CTR. Solution The Propellant Media Team developed a comprehensive SEM strategy. The campaigns were organized around the neighborhoods of each real estate property, and the ad groups and keywords were created to target audiences looking for homes in those neighborhoods. With quick learning upon campaign…

How Propellant Gets 600 Leads Per Months By Leveraging Our Own Services

The Challenge We Faced As A Growing Agency   As an agency, Propellant Media works hard to husband its resources.  We watch our operating budget as much as our marketing budget.  We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged…

Art Museum Exhibits More Summer Fun With Google Grant

An art museum in California was trying to find ways to advertise their summer camp without blowing a hole into their budget.  They also wanted to fund new ways to promote events at the Art Museum as well as continue speaking to those who visited the art museum for various events.  That’s when they decided to engage our team. SOLUTION Our team helped the art museum apply for the Google Grant which is a $10,000/month advertising credit that only non profits and 501c3’s…

NPR Radio Captures More Listeners With $40,000/Month Google Grant

Situation WNYC (www.wnyc.org) is a New York based radio station with a hefty website and tons of podcasts.  Given they are under the brand of NPR radio, a non profit and 501c3, our team engaged with them to determine how best they could apply for the Google Grant of $10,000/month and also how best best to leverage it for their radio station. Solution First, our team had to apply for the Google Grant for our client which we were successfully approved for. Next,…

How we helped an orthodontist straighten out his business.

Situation An orthodontist wanted to acquire 10 new patients each month. We used Paid Search and Geo-Fencing to target the areas surrounding his two office locations.  The orthodontist had a 5-year old practice that they need required a stronger investment in digital marketing and an ability to reach people in the marketing needed clear braces, teeth fixes, and braces. Their practice had a small Google Adwords Express account, but it was only producing 10 – 15 leads per month, of which 3 –…