How We Assisted A Senior Care Living Facility Capture More Patients With Geofencing

Challenge   A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts.  They were already doing Google Ads, SEO, and even TV Advertising in the local communities.  They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community.  After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

Local Pharmacy Increases Foot Traffic With Geofencing

Challenge A pharmacy was trying to increase foot traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. They reached out to Propellant Media to reach the desired audience and to measure the number of conversions. Solution The Propellant Media team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. The geo-fence locations were selected by the client and included competitor pharmacies, grocery stores, etc.…

Health Club Muscles Up To 25% in Membership Sales

This local health club was using Social Media and direct mail to increase new memberships within an eight mile radius of the gym. Because of their tight geo-target, previous digital strategies had failed to create a positive return on investment. Their goal was to increase memberships among families and encourage parents to sign up their kids for swim classes. SOLUTION Two campaigns were launched targeting users who lived in the zip codes within an eight mile radius of their location. One campaign offered…

Pharmaceutical Company Targets Doctors and Low CPA

A pharmaceutical company was looking to promote a drug for treating a common eye condition. They enlisted the help of our team to more precisely target their primary audience of optometrists and ophthalmologists, with the goal of achieving a $100 CPA. SOLUTION Our team and the advertiser developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing, with custom-shaped target zones drawn around doctors’ offices. With quick learning from the campaign launch, our team and our multivariate algorithms made mid-flight…

How we helped a Florida orthodontist straighten out their sales.

An orthodontist practice in Florida needed to generate leads while lowering their cost per patient acquisition. We used Search Engine Optimization and Digital Marketing to achieve those goals. RESULTS After only 4 months, incoming phone calls increased 140% while cost per call decreased from $100 to $27. The lower cost of driving leads enabled them to open a fourth office.

How we helped an orthodontist straighten out his business.

Situation An orthodontist wanted to acquire 10 new patients each month. We used Paid Search and Geo-Fencing to target the areas surrounding his two office locations.  The orthodontist had a 5-year old practice that they need required a stronger investment in digital marketing and an ability to reach people in the marketing needed clear braces, teeth fixes, and braces. Their practice had a small Google Adwords Express account, but it was only producing 10 – 15 leads per month, of which 3 –…

How we helped a health club strengthen its sales.

A local health club had been using social media and direct mail to increase memberships but had not been successful. We launched two campaigns targeting users living in nearby zip codes—one offering no enrollment fee, the other promoting kid swim classes. RESULTS More new memberships in one month than any time in the last 12 years. Sold out swim classes in record time. Increased revenue 25%.