PI Attorney Gets Influx Of Accident Cases With Geofencing

Challenge A personal injury attorney wanted to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors. Solution In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing.…

Bail Bond Agency Doubles CTR with Propellant Media

Challenge A bail bonds agency was looking to increase foot traffic to their agency and increase brand awareness amongst their target audience. The company tasked our team with reaching new users. Solution The campaign was launched using both geo-fencing and site retargeting. With quick learning from campaign launch, our team was able to optimize keywords and blacklist specific websites to more precisely target the customers. Our team created geo-fences around competing bail bond agencies, county jails, and other government institutions. We believed that…

Orthopedic Hospital Improves Brand Awareness with Our Team

Challenge An orthopedic hospital with six locations was looking to increase the number of phone calls they received as well as improve their brand awareness. Measuring foot traffic was another important metric they could measure through their other media channels including Billboard TV, and Print and even paid media. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CPA. Solution Our team developed a comprehensive strategy to target and convert the…

Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

Challenge A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer. Solution Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific…

Attorney Sustains Added Exposure Beyond SEO & SEM

This local advertiser was using Paid Search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost effective way to improve upon what they were already doing. They partnered with our team to add display advertising to their marketing mix with the goal of driving incremental quality traffic to their site. RESULTS Our team’s programmatic platform enabled this advertiser to drive 127% more leads and increase the number of new visitors…

How we used paid search to help a law firm make its case for new business.

Situation A local bankruptcy law firm needed help acquiring new clients. Networking seemed to be the main method of acquiring new cases, but they knew they needed an investment and focus on advertising to reach people facing financial jeopardy.  Naturally, the client turned to Google Adwords and enlisted our agency to assist with developing a comprehensive paid search strategy to grow their practice and growing practice of 5 attorneys. Task The first thing our team did was install call tracking software so the…