Bail Bondsman Sees Substantial Increase In Clients With Geofencing

Challenge This bail bonds agency has been in business for over 15 years.  They’ve received a lot of business through personal relationships and some Google Adwords advertising.  They wanted to find other practical solutions that could get their message right in front of people who were at the local jails or in front of family members/friends wanting to bail their loved ones out of jail.  They came to us to see what we could do for them. Solution The bail bondsman instructed our…

Personal Injury Law Firm Sees Increase In Cases & Foot Traffic To Their Law Office

Challenge This personal injury law firm has been used to the traditional advertising methods of billboards, radio and TV advertising. They continued to do work in Paid Search, but wanted a more advanced solution that allowed them how to get their brand directly in front of accident victims and people who were most likely to be in need of a personal injury attorney. After performing some research on the web, they learned about geofencing and our geofencing technology for law firms. Solution The…

Hotel Property Targets Travelers With Our Team

Overview A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Mountain Resort Reaches CTR Peak With Our Team

Overview A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts…

Commercial Airline Drives Conversion Success With Our Team

Overview A commercial airline was trying to increase travel bookings and acquire new customers online. They were unable to find a vendor who could reach the target market and keep the CPA at or below $275. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and CPA goal. Solution Our team developed a comprehensive strategy to target and convert the specified audience using keyword search retargeting and keyword contextual targeting. With the quick learning…

Financial Services Firm Reports Outstanding CPA With Our Team

Challenge A regional and investment services firm with over 2,500 branches in 19 states wanted to raise awareness and secure conversions for an innovative mobile banking application. Solution We recommended placing pixel on the clients website. Using the data from the pixel, our team matched data from our team’s user pool to actual site visitors. Using existing data such as demographics, geographies, keyword searches and recently visited domains, we created a highly effective search retargeting campaign. We then layered in a contextual targeting…

Credit Union Benefits From Unstructured Data With Our Team

Overview A credit union was looking to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of our team to more precisely target their audience and drive up the CTR they had been seeing from other vendors. Solution In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting…

Digital Propels Deana Ingraham To A Re-Election Victory

East Point is a small city with a vibrant community and Deana was already serving as Mayor but wanted to ensure she got her message out to millennials and consumers of content on digital platforms, so they hired Propellant Media to assist in securing her re-election as mayor. Solution Our team implement several different strategies that allowed Deana to connect more directly with the people of East Point: Facebook/Instragram – our team developed a campaign centered around millennials and high propensity voters who…

Art Museum Exhibits More Summer Fun With Google Grant

An art museum in California was trying to find ways to advertise their summer camp without blowing a hole into their budget.  They also wanted to fund new ways to promote events at the Art Museum as well as continue speaking to those who visited the art museum for various events.  That’s when they decided to engage our team. SOLUTION Our team helped the art museum apply for the Google Grant which is a $10,000/month advertising credit that only non profits and 501c3’s…

Youngest Mayoral Candidate Elected With Digital Advertising

A mayoral candidate in Birmingham, Alabama began his journey to unseat a two-term mayor who had been in government since the late 1980’s.  The challenger knew he had to do things a little differently, show he is listening to the voters while sharing his message with everyone willing to listen.  But because his name ID was not well known, he also needed to leverage a less cost effective strategy for fundraising, garnering volunteers, and ultimately winning the support of Birmingham constituents.  That’s when…

Political Campaign Wins Them More Candidate Awareness

With only weeks until election day, this politician was losing the Senatorial race to his opposition and needed to reach voters online in several key counties to complement his TV & direct mail efforts. An online strategy was quickly developed to reach users in the target geographies and an online audience was created that mirrored who they were already targeting through traditional advertising to extend the campaigns reach. RESULTS Prospecting campaigns for each geography were run with viewability constraints to ensure the ads…

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of our team to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track oline conversions. With a goal of achieving a 0.1% CTR, the dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and…

Attorney Sustains Added Exposure Beyond SEO & SEM

This local advertiser was using Paid Search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost effective way to improve upon what they were already doing. They partnered with our team to add display advertising to their marketing mix with the goal of driving incremental quality traffic to their site. RESULTS Our team’s programmatic platform enabled this advertiser to drive 127% more leads and increase the number of new visitors…

Restaurant chain wins low-cost conversions & geo fencing

A regional restaurant chain was looking to build brand awareness and drive in-store conversions at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of our team to utilize new geo-fencing technology in order to more precisely target their audience, track conversions, and improve their overall advertising performance. SOLUTION The advertiser identified the key restaurants for which they wanted to increase visits and sales,…

Speedway Accelerates Performance With Event Targeting

An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR. SOLUTION Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting…