Car Dealership Targets Desired Audience With Our Team

Challenge A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Propellant Media to reach the desired audience and to measure the number of people driven by our ads. Solution Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided…

A Party Venue Brought In More Foot Traffic With Propellant Media

Challenge A party entertainment venue wanted to increase the amount of foot-traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. As a result, they enlisted the help of our team. Solution The Propellant Media team developed a comprehensive strategy to target and convert a specified audience using geo-fencing. Three geo-fence campaigns were launched with each store location being given their own campaign. The geo-fence locations were selected by…

How A Magazine Targeted Readers With Propellant Media

Challenge A magazine wanted to geo-target the neighborhoods where their papers were delivered. They wanted the ads on their physical magazines to by accompanied by a digital advertisement campaign. As a result, they enlisted our team’s unique geo-fencing capabilities and expertise. Solution The Propellant Media team used geo-targeting tactics to deliver digital ads to the magazine’s customers. This was done to reinforce the hard copy ads so that people could see the ads on their devices as well as in the magazines that…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

Local Pharmacy Increases Foot Traffic With Geofencing

Challenge A pharmacy was trying to increase foot traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. They reached out to Propellant Media to reach the desired audience and to measure the number of conversions. Solution The Propellant Media team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. The geo-fence locations were selected by the client and included competitor pharmacies, grocery stores, etc.…

Farm Equipment Supplier Grows CTR With Our Team

Challenge A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%. Solution The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other…

PI Attorney Gets Influx Of Accident Cases With Geofencing

Challenge A personal injury attorney wanted to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors. Solution In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing.…

Bail Bond Agency Doubles CTR with Propellant Media

Challenge A bail bonds agency was looking to increase foot traffic to their agency and increase brand awareness amongst their target audience. The company tasked our team with reaching new users. Solution The campaign was launched using both geo-fencing and site retargeting. With quick learning from campaign launch, our team was able to optimize keywords and blacklist specific websites to more precisely target the customers. Our team created geo-fences around competing bail bond agencies, county jails, and other government institutions. We believed that…

Orthopedic Hospital Improves Brand Awareness with Our Team

Challenge An orthopedic hospital with six locations was looking to increase the number of phone calls they received as well as improve their brand awareness. Measuring foot traffic was another important metric they could measure through their other media channels including Billboard TV, and Print and even paid media. They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CPA. Solution Our team developed a comprehensive strategy to target and convert the…

Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

Challenge A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer. Solution Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific…

Online Pet Store Increases Sales & Brand Awareness with Our Team

Challenge A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Propellant Media to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%. Solution The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail…

Car Dealership Steers Clients Away from Competition Driving Them To Their Location

Challenge A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the…

Boutique Store Brings in Visitors Online & On-Location

Challenge A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses. Solution The Propellant Media Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific…

Hair Salon Increases Foot Traffic to Their Shop with Our Team

Challenge A hair salon chain wanted to increase the amount of foot traffic that their stores received; however, they were unable to find a vendor who could track the amount of people who came to their stores upon viewing their ads. They enlisted the help of our team to utilize our unique targeting capabilities to reach both the desired audience and measure their advertising conversions. Solution Our team developed a comprehensive strategy to target and convert the specified audience by using geo-fencing, search…

Orthopedic Sports Facility Builds The Bones of A Successful Geofencing Campaign

Challenge This orthopedic sports medicine facility with 6 locations has been use to their traditional methods of advertising including TV, billboards, and referrals from other doctors.  They heard about geofencing and reached out to our team to understand how it works, what we could do for them, and how we measure success. Solution The team lead at the sports medicine facility instructed our team to geofence competitor locations, home improvement centers (Lowes), and other sports facilities.  Finally, in our effort to measure our results,…