Hotel Property Targets Travelers With Programmatic Display

CHALLENGE A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Local College Grows Campus Visits With Geofencing Marketing

SITUATION A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads.  After learning about geofencing advertising, the college decided to add it to its marketing mix. SOLUTION Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college.  We also utilized some compelling creative ads we believed would speak to the particular careers that…

Apartment Complex Converts With Geofencing

CHALLENGE An apartment complex for senior citizens was looking to advertise a rent-free promotion and drive inquiries from potential new residents. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to more accurately reach their target audience and drive visits to their website and physical location. SOLUTION The advertiser identified the key locations to reach their target audience and our team built geo-fences around those sites. The campaign also featured search retargeting at the keyword level…

New Home Builder Drives In Person Visits With Propellant Media

Challenge A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.   Solution The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones. Our team built geo-fences around home…

Jewelry Store Drives Over 50 New Visitors To Their Store

Situation A local jewelry store was looking for ways to connect with potential consumers who could become an ready buyer of jewelry at their store.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the jewelry store decided to test the waters with Propellant Media. Action During the course of 2 months, our team built hyper local and granular targeting…

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the communications company decided to test the waters with Propellant Media. Action During the course of 8 months, our team built hyper local and granular targeting campaigns focused on events the…

Local News Station Gets To 50 Percent Share Of Market

Overview News stations have traditionally utilized methods of advertising including radio, TV, and even more TV.  As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels.  This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in…

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing.  The team would later not regret the decision. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team…

Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Challenge A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging.  After learning more about geofencing advertising, they decided to move forward with a test campaign. Solution Our team at Propellant Media developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products, and car…

How Luxury Car Dealership Brand Attracted Over 130 Prospects To Its Showroom

How a luxury dealership attracted 500 new customer prospects to its website The following case study reveals how geotargeting enabled a luxury car dealership to attract 500 new customer prospects to its website and 132 prospects to its showroom. A Volvo dealership in the New York Tri-State metro wanted to increase brand awareness among its target audience of luxury car buyers, and bring those prospective buyers into its showroom. While leveraging geofencing marketing, the dealership and its marketing partner took these steps: The dealership worked…

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

CHALLENGE Some industries have customers and individuals who are always in the market looking for particular products and services.  Google Adwords and SEO helps these companies stay in front of those hungry buyers.  But in this case, there is a limited number of people in the fertility space that are actively searching for marketing companies.  Thus, there is a small finite number of people in that space.  As a result, there remains a strong need to create brand awareness by directly marketing to…

Memorial Day Promotional Advertising With Geofencing Drives Success For Car Dealership

Challenge Memorial Day weekend is one of the biggest sales weekends of the year fo car dealerships.  The dealership already had a gameplan, but int he last hour learned about geofencing marketing and our ability to target competitor locations and other areas in which people are searching car deals.  A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant…

Convenience Store Franchise Gets Quick Jump In Foot Traffic With Geofencing

Situation A northeast convenience store chain with over 50 locations was struggling to find a cost effective way to reach people who were driving off the interstate near one of their stores.  Despite having some decent brand recognition, internal studies showed their brand was not as well recognized. They continued their social media presence and other traditional advertising methods, but ultimately wanted to find another solutions.  That is when they came to Propellant Media to inquire about geofencing marketing.   Action The convenience…

Restaurant Eats Up 300% Increase In Foot Traffic From Hotels

Situation A local pub in Canada was tired of the past marketing strategies they implemented.  They utilized social media, direct media, and even billboard advertising.  As a 20 year old restaurant, the company became a stable in the area, but tourists and locals are always looking for new spots and options to choose from. The restaurant had great food, beer specials, and even morning breakfast options.  They just needed to remind people about how great the experience was.  So this decided to utilize…

How A Car Dealership Drove CTR Higher With Propellant Media

Challenge A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to target consumers at competitor locations. Solution The Propellant Media Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to…