Digital Propels Deana Ingraham To A Re-Election Victory

East Point is a small city with a vibrant community and Deana was already serving as Mayor but wanted to ensure she got her message out to millennials and consumers of content on digital platforms, so they hired Propellant Media to assist in securing her re-election as mayor. Solution Our team implement several different strategies that allowed Deana to connect more directly with the people of East Point: Facebook/Instragram – our team developed a campaign centered around millennials and high propensity voters who…

Atlanta Mayoral Candidate Wins Tight Race (Less Than 800 Votes) With Digital

Keisha was already a formidable candidate having the backing of the current mayor of Atlanta, deep roots within the city, and a strong grassroots operation.  After winning the primary and knowing she would be going toe to toe with Mary Norwood, she had to amp up her digital operation and message.  Our agency was brought on as a consultant to assist with that amplification. Solution Propellant Media devised a Facebook/Instagram advertising campaign centered on leveraging Keisha’s existing base of voters who have express…

Health Club Muscles Up To 25% in Membership Sales

This local health club was using Social Media and direct mail to increase new memberships within an eight mile radius of the gym. Because of their tight geo-target, previous digital strategies had failed to create a positive return on investment. Their goal was to increase memberships among families and encourage parents to sign up their kids for swim classes. SOLUTION Two campaigns were launched targeting users who lived in the zip codes within an eight mile radius of their location. One campaign offered…

How a telecom company connected more customers.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How we made a hearing aid company sit up and listen.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS 750 new customers, with a measurable spike in calls, walk-in customers, and overall sales