National Accounting Firm Utilize Geofencing For Trade Show Marketing

Challenge A national accounting has been a constant exhibitor and sponsor of an annual trade show.  They use to the traditional marketing methods and dollars they’d throw at sponsoring the event.  But this firm wanted to test new marketing methods and expand their exposure beyond simply attending the event, exhibiting and sponsoring.  The accounting firm wanted more marketing reinforcements. After learning about geofencing marketing, the company decided to give it a try and test the waters with it. Solution Within a 1 week…

Non Profit Gains Amazing Exposure With Event Targeting & Geofencing

Challenge A national non profit was focused on a major event they wanted to gain great exposure from.  Their past marketing efforts consisted of pay per click advertising, email marketing, and other expansive marketing efforts that were too expensive and not focused on covering ONLY the people at the event. Solution Within a 1 week time frame the Propellant Media Team developed a comprehensive strategy of geo-optimization targeting people at the event over the 3 days period, while allows the client to continue…

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

CHALLENGE Some industries have customers and individuals who are always in the market looking for particular products and services.  Google Adwords and SEO helps these companies stay in front of those hungry buyers.  But in this case, there is a limited number of people in the fertility space that are actively searching for marketing companies.  Thus, there is a small finite number of people in that space.  As a result, there remains a strong need to create brand awareness by directly marketing to…

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of our team to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track oline conversions. With a goal of achieving a 0.1% CTR, the dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and…

Speedway Accelerates Performance With Event Targeting

An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR. SOLUTION Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting…