Local College Grows Campus Visits With Geofencing Marketing

SITUATION A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads.  After learning about geofencing advertising, the college decided to add it to its marketing mix. SOLUTION Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college.  We also utilized some compelling creative ads we believed would speak to the particular careers that…

University Increases Applications With Programmatic Advertising

THE CHALLENGE This University was trying to increase applications and awareness for their fall MBA program and was struggling to find a partner who could achieve a CPA of $200 within the desired DMAs. They enlisted the help of our team to reach the target audience online and drive qualified applications for the fall semester. SOLUTION Our team developed a comprehensive strategy to reach an engaged and qualified audience near the six campus locations. Search Retargeting was key in enabling this advertiser to…