Hotel Property Targets Travelers With Programmatic Display

CHALLENGE A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Jewelry Store Drives Over 50 New Visitors To Their Store

Situation A local jewelry store was looking for ways to connect with potential consumers who could become an ready buyer of jewelry at their store.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the jewelry store decided to test the waters with Propellant Media. Action During the course of 2 months, our team built hyper local and granular targeting…

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the communications company decided to test the waters with Propellant Media. Action During the course of 8 months, our team built hyper local and granular targeting campaigns focused on events the…

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

CHALLENGE Some industries have customers and individuals who are always in the market looking for particular products and services.  Google Adwords and SEO helps these companies stay in front of those hungry buyers.  But in this case, there is a limited number of people in the fertility space that are actively searching for marketing companies.  Thus, there is a small finite number of people in that space.  As a result, there remains a strong need to create brand awareness by directly marketing to…

How we became Amazon retailers—and experts at Amazon Consulting.

What’s the best way to perfect our Amazon Consulting skills? By developing and managing our own products on Amazon. We created two products under the Bar Brat brand, and plan to expand to 15-20 products within the next two years. RESULTS Each Bar Brat product has first-page rankings for multiple keywords. Our average conversion rate (from page views to sales) is 15%. For every $1 we spend on advertising, we make $3.

How we helped a software company increase web traffic 50x.

How can a small, relatively unknown B2B software provider compete with much larger companies when they have only a fraction of the marketing budget? By using content marketing and Search Engine Optimization to become a thought leader in a specific niche—presentation software. RESULTS Organic site traffic increased nearly fiftyfold, from 1,500 visits a month to over 70,000. Monthly sales leads increased by over 200.

How we helped a Shark Tank startup increase sales on Amazon.

An innovative new product first seen on Shark Tank was already generating revenue through Amazon sales. To increase revenue even further, we used Amazon Consulting and Search Engine Optimization to achieve better Amazon search results. We also developed an Amazon Sponsored Ad (Display Advertising) campaign. RESULTS Amazon page views increased over 50%. Revenues grew by 60%. Average Cost of Sale was only 13%—a 35% reduction in costs.

How we put a luxury car dealership on the map.

Car buyers are much more likely to purchase from a local dealership, so we used Geo-Fencing to target prospects within a specific geographic area. We then set up a Conversion Zone around the dealership to measure online-to-offline conversions. RESULTS .17% click through rate (well beyond the original goal). $20 Cost Per Visit

How a small boutique hotel found suite success

CHALLENGE A hotel in a popular destination area was looking to build brand awareness among their target audience and increase hotel visitors. They enlisted the help of our team to utilize new geo-fencing technology and other tactics to track offline conversions and improve their overall advertising performance. The advertiser’s goal was to achieve a low CPA and a high number of conversions. SOLUTION The hotel identified several competitor hotel properties to reach frequent travelers. Our team then developed a comprehensive strategy of geo-fencing…

How a telecom company connected more customers.

A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.