Memorial Day Promotional Advertising With Geofencing Drives Success For Car Dealership

Challenge Memorial Day weekend is one of the biggest sales weekends of the year fo car dealerships.  The dealership already had a gameplan, but int he last hour learned about geofencing marketing and our ability to target competitor locations and other areas in which people are searching car deals.  A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant…

Convenience Store Franchise Gets Quick Jump In Foot Traffic With Geofencing

Situation A northeast convenience store chain with over 50 locations was struggling to find a cost effective way to reach people who were driving off the interstate near one of their stores.  Despite having some decent brand recognition, internal studies showed their brand was not as well recognized. They continued their social media presence and other traditional advertising methods, but ultimately wanted to find another solutions.  That is when they came to Propellant Media to inquire about geofencing marketing.   Action The convenience…

Restaurant Eats Up 300% Increase In Foot Traffic From Hotels

Situation A local pub in Canada was tired of the past marketing strategies they implemented.  They utilized social media, direct media, and even billboard advertising.  As a 20 year old restaurant, the company became a stable in the area, but tourists and locals are always looking for new spots and options to choose from. The restaurant had great food, beer specials, and even morning breakfast options.  They just needed to remind people about how great the experience was.  So this decided to utilize…

How A Car Dealership Drove CTR Higher With Propellant Media

Challenge A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to target consumers at competitor locations. Solution The Propellant Media Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to…

Car Dealership Targets Desired Audience With Our Team

Challenge A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Propellant Media to reach the desired audience and to measure the number of people driven by our ads. Solution Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided…

A Party Venue Brought In More Foot Traffic With Propellant Media

Challenge A party entertainment venue wanted to increase the amount of foot-traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. As a result, they enlisted the help of our team. Solution The Propellant Media team developed a comprehensive strategy to target and convert a specified audience using geo-fencing. Three geo-fence campaigns were launched with each store location being given their own campaign. The geo-fence locations were selected by…

How A Magazine Targeted Readers With Propellant Media

Challenge A magazine wanted to geo-target the neighborhoods where their papers were delivered. They wanted the ads on their physical magazines to by accompanied by a digital advertisement campaign. As a result, they enlisted our team’s unique geo-fencing capabilities and expertise. Solution The Propellant Media team used geo-targeting tactics to deliver digital ads to the magazine’s customers. This was done to reinforce the hard copy ads so that people could see the ads on their devices as well as in the magazines that…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

Local Pharmacy Increases Foot Traffic With Geofencing

Challenge A pharmacy was trying to increase foot traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. They reached out to Propellant Media to reach the desired audience and to measure the number of conversions. Solution The Propellant Media team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. The geo-fence locations were selected by the client and included competitor pharmacies, grocery stores, etc.…

How we helped a Florida orthodontist straighten out their sales.

An orthodontist practice in Florida needed to generate leads while lowering their cost per patient acquisition. We used Search Engine Optimization and Digital Marketing to achieve those goals. RESULTS After only 4 months, incoming phone calls increased 140% while cost per call decreased from $100 to $27. The lower cost of driving leads enabled them to open a fourth office.