Local College Grows Campus Visits With Geofencing Marketing

SITUATION A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads.  After learning about geofencing advertising, the college decided to add it to its marketing mix. SOLUTION Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college.  We also utilized some compelling creative ads we believed would speak to the particular careers that…

Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Challenge A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging.  After learning more about geofencing advertising, they decided to move forward with a test campaign. Solution Our team at Propellant Media developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products, and car…

How A Regional Credit Union Drove In Store Traffic With Geofencing

Challenge Banking represents one of the oldest industries in the world.  The exchange of cash and financing for businesses and companies remains a critical engine to worldly economies.  But marketing it is a different story and advertising to a core audience remained the challenge for a local credit union wanting to cut through the noise and reach more customers.  After testing many different offline and online channels, they tried geofencing marketing. Solution Our team at Propellant Media developed a strategy centered around the…

Convenience Store Franchise Gets Quick Jump In Foot Traffic With Geofencing

Situation A northeast convenience store chain with over 50 locations was struggling to find a cost effective way to reach people who were driving off the interstate near one of their stores.  Despite having some decent brand recognition, internal studies showed their brand was not as well recognized. They continued their social media presence and other traditional advertising methods, but ultimately wanted to find another solutions.  That is when they came to Propellant Media to inquire about geofencing marketing.   Action The convenience…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of our team to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track oline conversions. With a goal of achieving a 0.1% CTR, the dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and…

University Increases Applications With Programmatic Advertising

THE CHALLENGE This University was trying to increase applications and awareness for their fall MBA program and was struggling to find a partner who could achieve a CPA of $200 within the desired DMAs. They enlisted the help of our team to reach the target audience online and drive qualified applications for the fall semester. SOLUTION Our team developed a comprehensive strategy to reach an engaged and qualified audience near the six campus locations. Search Retargeting was key in enabling this advertiser to…

Restaurant chain wins low-cost conversions & geo fencing

A regional restaurant chain was looking to build brand awareness and drive in-store conversions at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of our team to utilize new geo-fencing technology in order to more precisely target their audience, track conversions, and improve their overall advertising performance. SOLUTION The advertiser identified the key restaurants for which they wanted to increase visits and sales,…

Speedway Accelerates Performance With Event Targeting

An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR. SOLUTION Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting…

How we put a luxury car dealership on the map.

Car buyers are much more likely to purchase from a local dealership, so we used Geo-Fencing to target prospects within a specific geographic area. We then set up a Conversion Zone around the dealership to measure online-to-offline conversions. RESULTS .17% click through rate (well beyond the original goal). $20 Cost Per Visit

How a regional grocer stocked up on fresh customers.

A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects. RESULTS Cost-per-acquisition fell below $70—even lower than their goal.