Local News Station Gets To 50 Percent Share Of Market

Overview News stations have traditionally utilized methods of advertising including radio, TV, and even more TV.  As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels.  This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in…

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing.  The team would later not regret the decision. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team…

Hotel Property Targets Travelers With Our Team

Overview A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target consumers interested in travel to their location. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely…

Mountain Resort Reaches CTR Peak With Our Team

Overview A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%. Solution Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts…

High-End Retailer Shatters CTR Goals

An upscale retailer wanted to use both programmatic video and display to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR. SOLUTION Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special…

Tourism Website Targets Travelers With Video

A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the CTR and maximize performance. SOLUTION Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by…

How we advised 14,000 financial service advisors.

A national financial services firm wanted to drive business calls to over 14,000 financial service advisors across the U.S. We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then delivered localized ads based on user location. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How we helped a Ford dealership accelerate sales.

CHALLENGE This auto dealership was interested in selling more used vehicles in their highly competitive market and enlisted the help of our team to improve conversion rates from site visits to inquiries. SOLUTION We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages, they ran three campaigns: USED CARS, NEW FORDS and F150s. RESULTS The USED CARS campaign did so well that the dealership ran low on inventory!  They later…

How a regional grocer stocked up on fresh customers.

A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects. RESULTS Cost-per-acquisition fell below $70—even lower than their goal.

How a struggling casino ended up a big winner

Situation After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used Search Retargeting, Contextual Targeting and Site Retargeting to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset. RESULTS After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days.  We leveraged site retargeting as well to continue the conversation…