Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Challenge A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging.  After learning more about geofencing advertising, they decided to move forward with a test campaign. Solution Our team at Propellant Media developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products, and car…

How A Regional Credit Union Drove In Store Traffic With Geofencing

Challenge Banking represents one of the oldest industries in the world.  The exchange of cash and financing for businesses and companies remains a critical engine to worldly economies.  But marketing it is a different story and advertising to a core audience remained the challenge for a local credit union wanting to cut through the noise and reach more customers.  After testing many different offline and online channels, they tried geofencing marketing. Solution Our team at Propellant Media developed a strategy centered around the…